CASE STUDIES Essay Example | Topics and Well Written Essays - 1000 words

CASE STUDIES - Essay Example gement and the board of directors is 100% male, since Panera is offering a healthier option for food, they could be helped by having female and minority members of the board as well as in the management team to provide a better corporate image. 3. Opening restaurants in other countries with an aggressive growth strategy would require a flood of marketing both in terms of awareness of healthy food (where such awareness is not already present) and establishing their brand identity. 4. The restaurant I went to seemed too dark and gloomy. Even though there were colorful signs at plenty of places, the lack of light made an overall depressing setting. I would suggest that they make use of natural light in the interior and bring the interiors with their unique selling point of healthy food and healthy lifestyles. 1. From the case, it seems obvious that the key competency required would be excellent communications skills which can get the point across the table as well as across the border. Secondly, cultural competency and an ability to work with peoples of different cultures are also important. Finally, since a culture may not be as socially advanced, it could be towards the benefit of the company to use a male representative instead of a female if both of them are equally suited for the job at hand. 2. The only cost of not understanding diversity is profit, which is something no company can afford to lose. If the plant had been developed and run with an understanding of diversity, the communication problems and the cultural clashes could certainly be minimized and the lost production time could have been turned into profitable output. 3. The first problem she faced was stereotyping, just because she was Mexican American; it was assumed that she could work with Mexicans better than anyone else. The second problem was the cultural gap with the Mexicans and communication issues with the Americans. She also faced problems with Mexican men accepting her as the